Recipients of the Awards of Excellence in Brain Injury Rehabilitation

Essentially You Inc.,

Essentially You Inc.

Nominated for:


The Essentially You Inc team are both humbled and thrilled to be nominated for the 2019 Award of Excellence in Brain Injury Rehabilitation. Maxine is a Registered Clinical Social Worker and founder of Essentially You Inc. She has over 26 years of Social Work, Senior Social Services Management, Case Management and business leadership experience. Maxine has worked across the spectrum of health care including the former Community Care Access Centre (CCAC), hospital rehabilitation, mental health and long term care settings. She holds a Masters Degree in Social Work, Bachelor of Science (Honours) Degree in Social Work and is also a Certified Social Work Practice Teacher.

Maxine founded Essentially You Inc in 2008 based on her extensive management experience and knowledge of navigating health care and rehabilitation services in both Canada and England. Essentially You Inc specializes in providing Attendant Care/Personal Support Worker services to clients and families throughout Ontario. For over a decade the Essentially You Inc philosophy of matching the best fit PSW for the client, exemplifies the dedication and quality of care received by individuals and families every day.

In addition to leading the Essentially You team, this past year Maxine played an instrumental role with the Ontario Rehabilitation Association in the successful Attendant Care rate lobbying with FSCO.

The Essentially You Inc team are committed to giving back to the community through fundraising, volunteering and raising awareness to the needs of individuals and families living with a brain injury and serious MVA injuries. We support the Eden Community Food For Change and Cambridge Food Bank in preparing hot meals for community members in need throughout the year. Maxine is also a triathlete and avid marathon runner. For the past few years she has used her passion for long distance running through proactive involvement in fund raising events that support brain injury community organizations.

On behalf of the Essentially You Inc team it truly is an honour to be nominated for this award.

Learn about other award recipients


6 Comments
  • Lynda Flintoff says:

    Keith is amazing at what he does. He is very respected by all his colleagues, RSW’s, and clientele! He is always there to support a cause and always goes the extra mile for a client/treatment partner/friend. Keith is a person you can count on, and can make a bleak situation turn bright.

    Keith is so very deserving of this award! 🙂 Nobody exemplifies the definition of Healthcare Provider of the Year better.

  • Carrington Ryan says:

    Keith is an amazing individual. He is very client-centered and will always go the extra mile. His team approach makes any referral or file matter seamless and easy in a very complex industry. He is so deserving of this award and an all-around wonderful person professionally and even more so personally.

  • Colleen Worsley says:

    Keith has been a constant source of kindness, professional, and creative support to our ABI community. His contributions are valuable and endless. Thank you Keith. Such a deserved nominee.

  • Meagan Buttle (she/her) says:

    Keith – Your passion for supporting people with brain injury is unmistakable, but I’ve really admire how much broader your commitment to communities and interactions are — from CYC, healthcare access across the North, to supporting and connecting rehabilitation providers who make a difference.

    Beyond everything you contribute professionally, you’re such a warm, funny, genuinely kind person. So wonderful to see you recognized!

  • Adrian says:

    There has never been a more worthy candidate for an honour such as this than Keith Lindsay. I am thrilled to be able to vote for Keith. I’ve known him for almost twenty years and am perpetually amazed at the continuous compassion, energy, and commitment he shows for those in the ABI community. Thank you for being you.

  • Nakema Walker says:

    Congratulations Keith on your well deserved nomination. I see the care and thought you bring to supporting both your clients and your team. Your creative ideas, and unique ways of supporting those within the industry is such an inspiration.
    Your leadership makes a difference, and I’m so glad to see your work recognized.

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