Recipients of the Awards of Excellence in Brain Injury Rehabilitation

Essentially You Inc.,

Essentially You Inc.

Nominated for:


The Essentially You Inc team are both humbled and thrilled to be nominated for the 2019 Award of Excellence in Brain Injury Rehabilitation. Maxine is a Registered Clinical Social Worker and founder of Essentially You Inc. She has over 26 years of Social Work, Senior Social Services Management, Case Management and business leadership experience. Maxine has worked across the spectrum of health care including the former Community Care Access Centre (CCAC), hospital rehabilitation, mental health and long term care settings. She holds a Masters Degree in Social Work, Bachelor of Science (Honours) Degree in Social Work and is also a Certified Social Work Practice Teacher.

Maxine founded Essentially You Inc in 2008 based on her extensive management experience and knowledge of navigating health care and rehabilitation services in both Canada and England. Essentially You Inc specializes in providing Attendant Care/Personal Support Worker services to clients and families throughout Ontario. For over a decade the Essentially You Inc philosophy of matching the best fit PSW for the client, exemplifies the dedication and quality of care received by individuals and families every day.

In addition to leading the Essentially You team, this past year Maxine played an instrumental role with the Ontario Rehabilitation Association in the successful Attendant Care rate lobbying with FSCO.

The Essentially You Inc team are committed to giving back to the community through fundraising, volunteering and raising awareness to the needs of individuals and families living with a brain injury and serious MVA injuries. We support the Eden Community Food For Change and Cambridge Food Bank in preparing hot meals for community members in need throughout the year. Maxine is also a triathlete and avid marathon runner. For the past few years she has used her passion for long distance running through proactive involvement in fund raising events that support brain injury community organizations.

On behalf of the Essentially You Inc team it truly is an honour to be nominated for this award.

Learn about other award recipients


2 Comments
  • Frank Massard says:

    A team with a beating heart.

  • Dana says:

    I’m grateful to work alongside Rebecca. Her leadership has been such a strong foundation for this recognition. Rebecca leads with authenticity, vision, and a commitment to advocacy that pushes all of us to show up with purpose and integrity.
    What she has built goes beyond a company. It’s a community of professionals who stand beside individuals living with brain injury and their families. Rebecca’s impact shows up most in the way clients feel supported, valued, and believed in as they rebuild confidence, independence, and hope.
    I’m honoured to be part of her team! One that helps people rebuild their lives and continues to make a real difference in the rehabilitation field.
    Congratulations to Rebecca and the Evolve & Resolve team on this well-deserved nomination.

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