Essentially You Inc.

Essentially You Inc.


Thank you OBIA and the member firms of PIA Law for this wonderful recognition. On behalf of the Essentially You Inc team, I am humbled and absolutely thrilled to be nominated for the 2023 Award of Excellence in Brain Injury Rehabilitation – Rehabilitation Company of the Year award.

Essentially You Inc was founded by Maxine in 2008 based on her extensive management experience and knowledge of navigating healthcare and rehabilitation services in Canada and England. Maxine has 30 years of Social Work, Senior Social Services Management, Case Management, and business leadership experience. She has worked across the spectrum of healthcare including; the former Community Care Access Centre (CCAC), hospital rehabilitation, mental health, and long-term care settings. She holds a Master’s Degree in Social Work, a Bachelor of Science (Honours) Degree in Social Work, and is also a Certified Social Work Practice Teacher.

For the past 15 years, the delivery of quality client-centered services has represented the cornerstone of the Essentially You Inc philosophy. Our PSW services are grounded in the dedicated work of a skilled, professional, and culturally diverse team.

Maxine’s commitment to the MVA rehabilitation community is further demonstrated within her role as an Ontario Rehabilitation (ORA) board member. Maxine has provided education, presentations, and webinars on key topics including; PPE, best practice case studies, and inclusion and diversity. Maxine also played an instrumental advocacy role with the ORA in the successful Attendant Care rate lobbying with FSCO.

Essentially You Inc are committed to giving back to the community through fundraising and volunteering. Maxine is an avid marathon runner and uses her passion for long-distance running through proactive involvement in fundraising events that support brain injury community organizations.

The Essentially You Inc team is truly honoured to be nominated for this award!

  • Meagan Buttle says:


    Congratulations to your team on this nomination! The passion you have for supporting communities with ABI is evident through your volunteering, community initiatives and staff. The best PSW I have had the chance to work with is one of your team members. It is obvious the care that you and your leadership team instill into your staff and front line providers.

  • Colleen Boyce says:

    I just love Maxine’s energy, passion and commitment to her team, her clients, families and the volunteer positions she is involved in – giving back to the brain injury community! Plus an incredible collaborator – we did a joint lawyer training session and worked so well together! Thanks to your leadership; Essentially You has been recognized and your team shares your values and dedication to the clients we all serve. Congratulations on this nomination.

    • Maxine Fyffe-Roberts says:

      Thank you so much for your kind words Colleen. I simply adore the positive and infectious nature of your energy too!! Very much looking forward to future collaborations. We should take our education program to the next level.

  • angie cunningham says:

    I always recommend Maxine and Essentially You when asked for a great PSW company.

    • Maxine Fyffe-Roberts says:

      Thank you so much Angie. I truly appreciate your trust in recommending our PSW services. Congrats on your nomination!

  • Nakema Walker says:

    “Essentially You” is essentially the definition of a Great Company! So very deserving of this nomination. Maxine, your leadership, passion, and poise is a breath of fresh air. Your team of well trained, and compassionate support workers deserve to be highlighted.

    • Maxine Fyffe-Roberts says:

      Thank you so much Nakema! It is always such a pleasure working with you and your team and the wonderful skills, professionalism, and positivity that you bring.

  • Courtney says:

    Congrats Maxine! Well deserved for such an amazing team 🙂

  • Marcia Curtis-Coke says:

    Congratulations on this well deserved nomination!
    You have an amazing team of PSW workers! Appreciate all you do.

    • Maxine Fyffe-Roberts says:

      Thank you so much Marcia. Your kind words and support are truly appreciated and mean so much to all of us at Essentially You.

  • Victoria Sweetman says:

    Congratulations, Maxine and to everyone at Essentially You! Maxine, your energy, enthusiasm, hard work, compassion and leadership is always inspiring. This is a very well deserved nomination!

    • Maxine Fyffe-Roberts says:

      Thanks so much Victoria. Working with you is always wonderful. Congrats to you too on your nomination!

  • Gleziel Obrero says:

    Congratulations to our team! We are nominated again. Keep up the good work. Thank you Maxine for the energy ,positive attitude, kindness , caring and believing us on your team that we can make a difference in our clients. Its almost 16years of being a part of this team/family. Thank you. As a certified PSW I truly appreciate all of it through out the year. I will vote for our team.

    • Maxine Fyffe-Roberts says:

      Thank you so much Gleziel for your dedication, kindness, and compassion. The quality of care that you provide to clients each and every day is incredible. I am sincerely humbled and grateful for all that you do.

  • Maureen Palmer says:

    Congratulations Maxine & Team for this well-deserved Nomination for Rehabilitation Company of the year! Maxine your positive energy and dedication trickle to the entire Team at Essentially you, bringing a caring, skilled and dedicated Care Team to so many clients in the Brain Injury community!! Your leadership in volunteering to improve rehabilitation and care support to the ABI Community is also remarkable! Good luck and thanks!

    • Maxine Fyffe-Roberts says:

      Thanks so much for your lovely comment Maureen. I am so thankful to have the pleasure of working with you and moving the needle forward in the auto sector with our advocacy work.

  • Kyle Whaley says:

    Congratulations Maxine! This is a testament to your hard work over many years. It’s a pleasure to work with your skilled team members! Good luck!

    • Maxine Fyffe-Roberts says:

      Thanks Kyle! Working with you and your team is such a pleasure. Your support is truly appreciated!

  • Sade Akande-Jones says:

    Congratulations on the nomination Maxine! The team at Essentially You have a skilled and compassionate approach to the support they provide. They welcome collaboration to ensure client needs are met. It is always a pleasure to work with Essentially You!

    • Maxine Fyffe-Roberts says:

      Thanks so much Sade! It is always a pleasure working with you and making a positive difference in the lives of our clients.

  • Melissa V says:

    So many wonderful things to say about Maxine and her incredible team! They are so dedicated, passionate, professional, responsive, compassionate, flexible and always going above and beyond in their work and for the community.

    • Maxine Fyffe-Roberts says:

      Thanks so much Melissa! It has been a pleasure collaborating with you for over a decade to raise funds and awareness for Brain injury survivors.

  • Leigh Craney says:

    Maxine – congratulations on your well deserved nomination! Maxine and Essentially You have always been an incredibly supportive, professional and reliable service for many clients over the years. Always going above and beyond to contribute to a clients recovery process, and always adding an element of positivity to the clients and team members as well. Congratulations to Maxine and her team!

    • Maxine Fyffe-Roberts says:

      Leigh……… we started on this journey with you 15 years ago with our very first client. I truly appreciate your support and trust in our services and team. You are an incredible Case Manager who also goes the extra mile…… and beyond for the best client outcomes!! Thanks so much!

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